Jim Beam(R) Surftag(R) Competition Heads to Huntington Beach For Final Rounds

November 3, 2009

Boardriding teams vie for cash prizes and 'No. 1 Surf Club in California' title in relay contest

    WHAT:  Teams of local surfers will hit the waves off Huntington Beach on
           Nov. 13-14 in the first Jim Beam(R) Surftag(R) U.S. National Series
           championship. In the relay competition, each surfer must catch
           three waves and then return to the beach to tag the next team
           member.

           The final championship rounds will be held Friday Nov. 13 and
           Saturday Nov. 14, featuring surfing teams comprised of professional
           and amateur competitors, all vying for cash prizes and to be named
           the "No. 1 Surf Club in California." The series has already seen
           its share of world caliber surfers including: Benji Weatherley, who
           led the Man Sandwich team to the finals during the third qualifying
           event, and Kalani Robb and Yves Bright, who led the Happy Endings
           team to win the first and second qualifying rounds.

           This event is the culmination of three qualifying rounds held in
           the past two months on California beaches. Jim Beam(R) Surftag(R)
           is awarding $25,000 in cash prizes throughout the series.

    WHY:   Jim Beam(R), the world's No. 1-selling Bourbon, supports surfers
           around the globe. Jim Beam(R) Surftag(R) started in Australia in
           2001 and has grown into the country's largest team boardriding
           competition. The U.S. version will attract dozens of competitors
           and crowds of fans to each venue along the California coastline.

    PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
    -- Teams of local surfers hitting the waves for the relay competition
    -- Representatives available from Jim Beam(R), IMG Sports & Entertainment
       and Global Surftag

    WHEN:  8 a.m. on Friday Nov. 13 - Championship Round, Day 1
           8 a.m. on Saturday Nov. 14 - Championship Round, Day 2

    WHERE: Huntington Beach Pier
           Pacific Coast Highway
           Huntington Beach, CA



    CONTACT:
    Michelle Theilmann
    Padilla Speer Beardsley
    612-455-1751
    mtheilmann@psbpr.com

    Paige Guzman
    Jim Beam
    847-691-9183
    Paige.Guzman@BeamGlobal.com

    Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. (C)2009 James B. Beam Distilling Co., Clermont, KY.

SOURCE Jim Beam